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| Rick Ross |
Rick Ross has ceased to be the face of Reebok Classic. The Adidas-owned athletic-wear company has cut ties with the rapper in the wake of controversy over lyrics he contributed to the Rocko tune "U.O.E.N.O."—including a line that suggests a flippant attitude toward date rape—and what Reebok perceived to be his lack of concern when critics called for an apology.
Which Ross gave, but it was apparently too little, too late.
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so," Reebok said in a statement.
"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."
