REVEALED! The Real Reason Why Jay Z And Beyonce Didn't Attend Kanye West and Kim Kardashian Wedding

According to Dailymail the reason why Bey and Jay Z didn't show up for the "almighty" wedding is because they are avoiding a run in with Rachel Roy, the lady Solange claimed is having an affair with Jay Z.

So it can only be seen as the ultimate snub that Jay Z and Beyonce were no-show at the rapper's extravagant nuptials to Kim Kardashian on Saturday.

While the couple's famous friends and family flocked to 16th century Forte di Belvedere in Florence, Italy, Beyonce and her husband were in the Hamptons.

It was thought Jay Z would be the best man at the wedding, as the two rappers have grown very close and often collaborate on musical ventures together.

But in avoiding the wedding, Jay Z and Beyonce also swerved a potentially awkward run in with Rachel Roy.

Beyonce and Solange had 'words' with Rachel at the Met Ball after party in NYC, and our source told us that it all stemmed from Rachel’s 'too close relationship with Jay Z.